Avery Hartmans in Business Insider, December 11, 2022
“‘In our industry, it begins with product,’ Quan said. ‘You can have the best website, you can have the best infrastructure, but if the product is not right and the consumer's sort of shying away from the product, you've got a major problem.’
And even before the pandemic, J.Crew shoppers were shying away. Customers began complaining in the 2010s that fit and quality had gone downhill but prices remained high. Quan chalked it up to cost pressures, which made both designers and executives get cautious.
‘All of a sudden, you're doing the same thing over and over and over again,’ he said. ‘The consumers migrated, moved on to other brands, fast-fashion being one of them. They lost their mojo.’”