CAN AVATARS OF REAL-LIFE MODELS SELL FASHION IN THE METAVERSE? ONE AGENCY IS BETTING ON IT

Rachyl Jones on Observer, Sep 8, 2022

“Just as styles start in couture shows in Paris and Milan and trickle down to affordable fashion brands, so will the technology, said Vincent Quan, department chair of fashion business management at the Fashion Institute of Technology’s Korea branch.

“Common brands will have challenges integrating themselves because the middle of the road consumer isn’t in the metaverse yet,’ he said. ‘Middle America will get the metaverse, but it will take time.’”